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Sponsorship of The
Sponsorship is not charity -
Bluetooth companies receive clear value in
return for their modest sponsorship fees. If our community and website is
providing a valuable service to your company, please suggest to your
marketing department that your company become a sponsor.
Usually the first question that is asked by potential sponsors is - How
much does it cost?
It can be from £500 / $725 / Euro725 to £2000 / $3000 / Euro 3000 per annum.
These costs are significantly cheaper than other forms of advertising and
promotion. See details.
following include the exclusive benefits available to our sponsors
at the top of the sponsored page/area
Allows your company to communicate its message to its specific customer market.
Banners on individual pages allows your company brand to become associated with
the specific product/service that you provide. The banner provides a direct
click-through to your companys homepage. The Wireless Directory currently accepts the
standard 230x60 pixels banner size, however depending upon the page sponsored it
may be possible to offer other sizes.
with companies across the
If your company is looking for a
retailer we are able to put you in
contact with the right people
across the industry that will be
able to help your company grow and
Direct 'Mailto:' links on
This allows the visitors to The
Wireless Directory to directly send an e-mail to a company employee where they are interested in
obtaining more information on products/services. This can result in direct leads
on possible B2B business deals or sales.
this means 2 things:
1. More detail is included on your companys product/service relating to
the sponsored page/area of The
2. A single product/service photo may be added to the entry. This can be a very
effective way of letting your companys products stand out from the crowd
Wireless Directory is designed to be informative and has no pictures of other
Ability to submit features on company products/services
Exclusive to sponsors this can specifically raise awareness about a company
product or service. Although blatant advertising is unacceptable, past experience on DECTweb
and also more recently with The
shows visitors welcome targeted interesting feature articles that can further
raise your company
Exclusive e-Newsletter/Specific Mailing sponsorship
Particularly valuable for promoting time sensitive activities such as
conferences or new product launches. For a small additional fee, an existing
sponsor company can either feature on an individual issue of our regular news
e-mailing, or be able to send out a specific mailing to our whole Bluetooth
community base (which is growing fast). This means your companys product
announcement reaches every one of our community members desktops.
We often receive enquires from visitors to the website requesting a specific
solution relevant to the Bluetooth market. Where there is an existing sponsor
working in a relevant area that can help in providing this solution we will
Retention priority of sponsored pages in future years
This enables your company to maintain your marketing position on The
Wireless Directory without the risk of a competitor securing your preferred page. In other words,
where your company is sponsoring a page on The
Wireless Directory and a competitor requests to sponsor the same page, then
your company will have first
refusal on continuing with
sponsorship. This applies to specific product pages, where only
a single sponsor is allowed, and
to sponsor slots on higher
profile, multi-sponsor, pages .
Wireless Directory enables us to maintain
this free service to the Bluetooth industry. Thus, as well
as the above benefits, you are supporting the growth of the industry and an
information service that your own company values.
Extra focus on sponsors of
Wireless Directory throughout and outside the website
1. An extra banner added to the Online Partners page as well as priority
positioning on this page alongside our other sponsor partners.
2. Further link referrals on articles & news, and other press run throughout
the website (eg. see
Bluetooth Congress 2002 Article), which are made available to be re-published elsewhere on
the Internet, by other webmasters.
3. Promotion outside the The
Wireless Directory website, where a relevant
Internet discussion group/website requests information
on specific product area relevant to an existing sponsor.
Wireless Directory offers sponsorship options suited to major players,
to ,medium and small companies, even start-ups. Our
sister site, DECTweb, for example
has sponsors including household names at the product level - such as Siemens and
Binatone, semiconductor suppliers - such as Philips and National Semiconductor,
as well as other important but smaller companies - such as RTX, Inventel and
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